REKLAME! Verführung in Blech

15.03.2021 - 09.05.2021
More details of the place of event


Advertising is just as old as trade. The late 19th century brought a new medium to the public, however, which became so prevalent that it was soon called the "sheet metal plague". Colorful enameled signs that declared house walls and shop entrances animated customers to buy with their memorable motives and distinctive slogans. Many signs are strongly aligned with contemporary art streams, from Art Nouveau to New Objectivity, and quite a few were designed by important artists. The subject range was broad and went from automotive advertisements, to foods, to exotic colonial goods. Some advertising messages and brands are still well known today. The enameled sheet metal ensured a long service life and was superior to the paper poster in this respect. Nevertheless, the sudden decline of the enamel signs in the second half of the 20th century was impossible to prevent. The exhibition is supplemented by original advertising items, packaging and machines - early messengers of modern marketing strategies.

Opening times Tu – Su, Holidays 10am–6pm

Please find here further information about the exhibition.

Due to the current situation, we kindly ask you to use our event information for orientation. However, before visiting individual events, please check the organisers' websites for possible restrictions and cancellations. We appreciate your understanding.



GRASSI Museum für Angewandte Kunst
Tel.: +49 (0) 341 2229100
Fax: +49 (0) 341 2229200