Each year, more than eight million German and international guests choose Saxony for their holidays. Visitor favourites are internationally renowned arts and culture highlights as well as the region’s enchanting nature. Saxony delights with charming towns and cities, full of beautiful architecture, history and joy of life. At this year’s Germany Travel Mart (GTM), Tourismus Marketing Gesellschaft Sachsen (TMGS) invites travel and tourism industry professionals to get informed on culture and city breaks in Germany’s number 1 destination for cultural travel. For the first time, TMGS managing director Veronika Hiebl will head the region’s GTM presentation. She joined the Saxon tourist board on 1 May, succeeding founding managing partner Hans-Jürgen Goller who has retired.
In 2020, Saxony provides a multitude of reasons for travel: Dresden’s International Dixieland Festival, Europe’s oldest old-time jazz festival, invites visitors for the 50th time from 17 to 24 May. The 43th Dresden Music Festival from 12 May to 12 June is a must for music lovers, with classical music performances of leading international artists in venues across the city, including the New York Philharmonic Orchestra and BBC Philharmonic Orchestra, while Moritzburg Festival from 8 to 23 August features top international chamber musicians. Leipzig hosts the prestigious Bach Festival from 11 to 21 June. Set in the beautiful surroundings of Saxon Switzerland National Park, the Sandstone & Music festival combines classical music with stunning nature from March to December. The Ore Mountains region in Saxony’s south hosts the “artmontan” cultural days several times per year in unusual locations as well as the Ore Mountains Music Festival, taking place every two years. Wine lovers should pencil in the last weekend in August when vineyards in Saxony’s wine region between Pirna and Meißen with a history of wine going back more than 850 years open their doors to visitors. Another important “wine date” are the wine festivals in Radebeul and Meißen, both taking place from 25 to 27 September.
2020 also sees a special anniversary with Saxony celebrating the region’s rich industrial legacy: Headlined “Boom! 500 years of industrial culture in Saxony”, the 4th Saxon State Exhibition will take place in the Audi building in Zwickau and at six further sites in south-west Saxony from 25 April to 1 November. The central exhibition in Zwickau will showcase Saxony’s culture of industry, work and trade, spanning 500 years in a cultural-historic panorama. On 2,500 square metres, more than 500 precious objects, top works of art, photos and films will make this fascinating aspect of Saxony come alive. The six exhibitions framing the central show will take visitors to further authentic industrial sites across the regions such as the Railway Museum and the Museum of Industry in Chemnitz, Mining Museum Oelsnitz in the Ore Mountains, August Horch Museum Zwickau, the show mine “Reiche Zeche” in Freiberg and the “Gebrüder Pfau” cloth factory in Crimmitschau.
More events celebrating 500 years of industry in Saxony are, among others, the “Days of Industrial Culture” (September) in the Chemnitz-Zwickau region and a range of events revolving around the mining tradition in the Ore Mountains on 6 and 7 June. The region is currently also under consideration to be listed as a UNESCO World Heritage site. Independent of the special festivities celebrating Saxony’s industrial legacy in 2020, travellers can always explore this part of the region’s history on a themed industrial culture route, featuring 54 stops and sites related to mining as well as the textile, automotive and transport, food and drink and the printing and paper industry.
Exploring Saxony on the art trail will reveal an immensely diverse and rich heritage featuring world-class museums and stunning works of art. Towards the end of this year, Dresden’s Old Masters Picture Gallery with its famous paintings such as Raphael’s “Sistine Madonna” and a fabulous sculpture collection in the Zwinger will re-open on 7 December 2019 after complete refurbishment. Another exciting re-opening is scheduled for the last weekend in September when Dresden Castle’s west wing will re-open to reveal the famous Porcelain Collection and the stunning 16th century state apartments that were destroyed in 1945 and are currently under renovation to be made accessible again to the public in their former splendour.
To be re-opened in autumn 2019, Dresden Fortress will for the first time become an art venue with the exhibition “Splendour. Tears. Disasters”, providing fascinating insights into Germany’s oldest fortress and featuring 360-degree projections. For 2020, “Schlösserland Sachsen“, representing the region’s palaces and castles, has flagged up the opening of five different sites showcasing in multimedia installations how the Zwinger palace as one of Dresden’s most beautiful landmarks has changed through the centuries.
Major event highlights in Saxony’s regions and main cities are listed in the free “Cultural highlights in Saxony 2019/2020” brochure that can be ordered online or via mail from Tourismus Marketing Gesellschaft Sachsen.
Finally, this year’s Bauhaus centenary also highlights Saxony’s Modernist architecture icons. The special “The Architectural Landscape of Saxony. A Millennium of Outstanding Building Culture” brochure, spanning the region’s entire architectural history, features a dedicated chapter on famous Modernist buildings, including House Schminke in Löbau, Leipzig’s Grassi Museum, the German Hygiene Museum in Dresden, the former Schocken department store in Chemnitz, the Konrad Wachsmann House in Niesky as well as the festival theatre and garden city in Dresden-Hellerau.
About the Tourismus Marketing Gesellschaft Sachsen mbH
Since 2000, the Tourismus Marketing Gesellschaft Sachsen mbH has presented the free state as an attractive destination on the German and international market. Under the umbrella brand “Saxony. State of the Arts.” it positions Saxony as cultural destination no. 1 in Germany and furthermore as an attractive destination for family, health and active holidays. Corresponding holiday offers can be booked via the tourist booking system and tour operators. The most important markets for Saxony are Germany, Poland, the Netherlands, the USA, Austria, Switzerland, the Czech Republic, Russia, China, Great Britain, France and Italy.
Press contact: Tourismus Marketing Gesellschaft Sachsen mbH, Dorothea Schäffler, Bautzner Str. 45-47, 01099 Dresden, Germany, phone +49 (0)351 49 17 0-15, email: firstname.lastname@example.org; www.visitsaxony.com; www.facebook.com/SaxonyTourism; www.instagram.com/saxonytourism